Co-founder of Eat The Frog Fitness and Olympic Decathlon Gold and Silver Medalist Bryan Clay (from left), co-founder of Eat The Frog Fitness Joe Culver, Jamie Martinez, Damien Evans and Mike Gormley celebrate the grand opening of Eat the Frog Fitness. (photo by John Gregory)
Eat the Frog opens in Scripps Ranch
Eat the Frog Fitness hosted its formal grand opening to the community on Feb. 7 at 10625 Scripps Poway Parkway, Suite D-E, in the Scripps Ranch Marketplace shopping center.
The fitness training program had a soft opening starting in December 2019. The Scripps Ranch location is the first in California.
Mike Gormley, owner of Eat the Frog Fitness in Scripps Ranch and territory owner from Orange County to San Diego, wanted to try something new after 20 years of experience in the cell phone industry. He began looking at fitness as a potential opportunity when his wife started attending group fitness classes.
“I wanted to get into a business where people felt good about themselves when they were involved in it,” Gormley said.
He explained that “eat the frog” is a saying from Mark Twain, which in context means that if someone has to eat a live frog, they should do it first thing in the morning to get it out of the way. For Eat the Frog Fitness, the saying embodies their philosophy of encouraging and motivating their members to seize the day when it comes to their health and fitness.
The small group training program consists of both live coaches and virtual workouts, giving members the ability to work out when it best suits their schedule. Classes are held with a live coach five to 12 times a day. With two large IMAX televisions, the program allows members to follow along in the workout while maintaining proper form, motivation and energy. Eat the Frog Fitness uses bikes and rowers for the cardio component of the training as opposed to treadmills. The trainers also use two different kinds of weights, sand bags and sand balls.
Damien Evans, regional fitness leader at Eat the Frog, said that while it might seem intimidating at first, the program is made to be low impact with sustainable results. This is attainable because of the personalized assessment given to every member at Eat the Frog, Evans said.
“When a member becomes a member, they take a real time physical assessment. This tests their physical strength, flexibility – and we even get a customized true heart rate with a heart rate monitor,” Evans said. “We put the data into an app combined with their fitness goals, and the app’s algorithm provides an 8-week program for that member to follow. This will help our members meet their fitness goals based on where they are currently and where they’d like to see themselves go.”
Evans said their goal is to have the members pace their fitness in a way that is effective. He said the trainers no longer think about how hard a workout is, but rather the goal is for members to leave each workout feeling successful and functionally fit for everyday life.
Randy Mactal has been a member since Eat the Frog’s soft opening in December. Mactal said he immediately signed up to become a member after taking an initial class.
“Eat the Frog is such a great, well rounded, functional training program that has really helped me in a lot of areas. It’s helped me maintain my cardiovascular fitness and improve my overall functional fitness that carries over to being better in the other activities I love to do like hiking and weight training,” Mactal said.
Gormley plans to open 27 additional locations across Orange County and San Diego over the next five years. He said opening his business in Scripps Ranch was a natural fit because of the customer base.
“People are health conscious in this community. They know that they have to eat right and work out to stay healthy. Honestly, it’s just a phenomenal community. People who live in Scripps Ranch seem to want to stay in Scripps Ranch and support local businesses in Scripps Ranch. That was a community we wanted to be a part of,” Gormley said.
Eat the Frog Fitness offers one free class to anyone interested in the training program. For more information, visit eatthefrogfitness.com.